विज्ञापन (vigyaapan)

noun A single-sense everyday noun meaning 'advertisement,' the thing you see on TV, hear on the radio, or spot on a billboard.
Sense 1 : advertisement
noun, masculine
Synonyms: इश्तिहार (ishtihaar, colloquial, often for print/posted notices), प्रचार (prachaar, meaning scope: publicity/promotion generally, not a single ad)
Frequency: high
Cultural Note: You will see this word everywhere in daily life in Delhi -- on the front pages of Hindi newspapers like Dainik Bhaskar, plastered on the sides of auto-rickshaws, or blaring between scenes on TV serials. Matrimonial ads in newspapers are famously called विवाह विज्ञापन (vivaah vigyaapan, 'marriage advertisements') and are a genuine cultural institution, still browsed by families even in the age of apps.
Common Mistakes: 1) Learners sometimes use प्रचार (prachaar) when they mean a specific advertisement -- प्रचार (prachaar) leans toward the broader idea of publicity or promotion campaigns, while विज्ञापन (vigyaapan) is the concrete ad itself (a poster, a TV spot, a newspaper notice). 2) The verb pairing is देना (denaa) as in विज्ञापन देना (vigyaapan denaa, 'to place/give an ad'), not बनाना (banaanaa) alone -- बनाना (banaanaa) is used for creating/producing the ad content, but 'placing' or 'running' an ad in a newspaper or on TV is normally विज्ञापन देना (vigyaapan denaa).
Sample Sentences:
टीवी पर हर पाँच मिनट में एक नया विज्ञापन आ जाता है। A new advertisement comes on TV every five minutes.
(tiivii par har paanch minat men ek nayaa vigyaapan aa jaataa hai।)
Register: Casual -- Mood: Indicative -- Aspect: Habitual -- Tense: Present -- Voice: Active
उसने अखबार में नौकरी का विज्ञापन देखा। He saw a job advertisement in the newspaper.
(usne akhbaar men naukrii kaa vigyaapan dekhaa।)
Register: Neutral -- Mood: Indicative -- Aspect: Perfective -- Tense: Past -- Voice: Active
मेरे पिताजी इस हफ्ते विवाह विज्ञापन छपवा रहे हैं। My father is getting a marriage advertisement printed this week.
(mere pitaajii is haphte vivaah vigyaapan chhapvaa rahe hain।)
Register: Neutral -- Mood: Indicative -- Aspect: Continuous -- Tense: Present -- Voice: Active
कंपनी अगले महीने एक बड़ा विज्ञापन अभियान शुरू करेगी। The company will launch a big advertisement campaign next month.
(kampnii agle mahiine ek badaa vigyaapan abhiyaan shuroo karegii।)
Register: Formal -- Mood: Indicative -- Tense: Future -- Voice: Active
यह विज्ञापन अखबार में कल छापा जाएगा। This advertisement will be printed in the newspaper tomorrow.
(yah vigyaapan akhbaar men kal chhaapaa jaaegaa।)
Register: Formal -- Mood: Indicative -- Tense: Future -- Voice: Passive
कृपया विज्ञापन थोड़ा छोटा कर दीजिए, जगह कम है। Please shorten the advertisement a bit, there is less space.
(kripyaa vigyaapan thodaa chhotaa kar diijie, jagah kam hai।)
Register: Formal -- Mood: Imperative -- Voice: Active
अगर विज्ञापन थोड़ा आकर्षक होता, तो ज़्यादा लोग कॉल करते। If the advertisement had been a bit more attractive, more people would have called.
(agar vigyaapan thodaa aakarshak hotaa, to zyaadaa log kol karte।)
Register: Neutral -- Mood: Counterfactual -- Aspect: Habitual -- Voice: Active
हो सकता है कि यह विज्ञापन झूठा हो, ध्यान से पढ़ना। It's possible that this advertisement is fake, read it carefully.
(ho saktaa hai ki yah vigyaapan jhoothaa ho, dhyaan se padhnaa।)
Register: Casual -- Mood: Subjunctive -- Voice: Active
इस पत्रिका में हर पन्ने पर कोई न कोई विज्ञापन छपा रहता है। In this magazine, some advertisement or the other is printed on every page.
(is patrikaa men har panne par koii n koii vigyaapan chhapaa rahtaa hai।)
Register: Neutral -- Mood: Indicative -- Aspect: Perfective -- Tense: Present -- Voice: Active
ऑटो के पीछे लगा वह विज्ञापन बहुत ध्यान खींचता है। That advertisement stuck on the back of the auto-rickshaw grabs a lot of attention.
(oto ke piichhe lagaa vah vigyaapan bahut dhyaan khiinchtaa hai।)
Register: Casual -- Mood: Indicative -- Aspect: Habitual -- Tense: Present -- Voice: Active
विज्ञापन उद्योग में प्रतिस्पर्धा दिन-ब-दिन बढ़ती जा रही है। Competition in the advertisement industry is increasing day by day.
(vigyaapan udyog men pratispardhaa din-b-din badhtii jaa rahii hai।)
Register: Formal -- Mood: Indicative -- Aspect: Continuous -- Tense: Present -- Voice: Active
Morphology
Noun
(sg.m.direct): विज्ञापन (vigyaapan)
(sg.m.oblique): विज्ञापन (vigyaapan)
(pl.m.direct): विज्ञापन (vigyaapan)
(pl.m.oblique): विज्ञापनों (vigyaapnon)